You finally have your new website up and running and now you are curious to see how all this work has paid off. The most obvious way to tell is if you are receiving visits or traffic. If the volume is lower than you expected this might be because customers simply cannot find you. To change this most businesses adopt a strategy for implementing SEO (Search Engine Optimization) which is optimizing your website with content and keywords that help influence where your website shows up on search engines. But, how do you determine SEO Success?
1. Ranking based on keywords
You may hear SEO experts talking about “rankings”. What they are referring to is keyword ranking. This is where your site comes up in search results for specific keywords. If you operate a bakery specializing in gluten-free products, a keyword you would probably use is “gluten-free.” Your rank is the result indicating where your bakery’s web page shows up on the search.
For search engine ranking, you’re shooting for a low number, with the number one spot being the best. The ultimate goal is for your site to come up first for specific keywords. If your site is on the first page of...0 Comments
Does it take you hours just to get a simple report out of your company’s application? Do you have mission critical applications that are slow or going down all the time? Have you received complaints from customers or vendors because of application availability issues?
It could be because your business’ SQL database(s) is experiencing performance problems.
Line of business applications have increasing dependence on back end databases, often hosted by Microsoft’s SQL Server database services. Poor database performance can be due to a number of factors including too little memory, failing hardware or hard drives or more complex issues such as inefficient query design or a chatty interface.
To prevent poor database performance, businesses need to monitor the performance and stability of their database(s). If database performance isn’t being monitored, you may not realize a problem until it becomes critical. Once critical, customer facing applications could crash which could lead to lost revenue for your business. Or, internal applications could go down which can result in lost productivity in your organization.
Typically, a database...0 Comments
Over the next few months I will be blogging about affordable marketing tools. Some you may have heard of and some may be new to you. These tools are easy to use and affordable; in some cases they’re free.
First on the list is Constant Contact. This email marketing service allows you to choose from hundreds of templates that you can customize, or if you are familiar with html design, you can design your own customized template. The email templates allow you to insert images, links, video, and coupons. Your emails can be shared on social networks and social network buttons can be inserted right into the emails. You can also choose different fonts, styles, and colors.
Pricing for email is based on the number of contacts you keep in the Constant Contact Database. For example if you have 501-2500 contacts, the pricing as of the date of this blog is $30 per month. Constant Contact also manages subscribes and unsubscribes. And, reports are available with open rate, click through, and bounce detail.
Constant Contact also offers a...0 Comments